- Leads: High intent consumers who have submitted a real-time request for insurance quotes on our website.
- Calls: Rather than completing a quote request form, some consumers prefer to speak with a live agent via phone.
- Clicks: We offer advertising solutions if you are looking to drive targeted traffic to your website.
- Medicare: Medicare Supplement, Medicare Advantage, and more.
- Health: Affordable Care Act, Short Term, Subsidy, Non-Subsidy, Medicaid, and more.
- Life: Term Life, Whole Life, Final Expense, and more.
We operate a free-marketplace auction-based pricing model whereas a combination of filters and pricing determine the ultimate buyer of a lead. We have hundreds of partners purchasing leads 24/7 from our marketplace, and whoever has the highest “bid” price is the one who wins a lead. Expanding filters, buying during nights and weekends (off-hours), and filling in purchasing gaps are all ways to increase volume without increasing price.
We have a quality-over-quantity approach. It’s simple, if our leads convert into sales, you will keep buying. If our leads perform poorly, you won’t. We constantly optimize to ensure we have the highest conversion rates, and lowest CPA possible. We generate a majority of our records through owned and operated web properties. We strive to create a win-win-win environment based on value, whereas the consumer wins by obtaining the information and insurance plan they are looking for, our client wins by receiving highly-targeted consumers deep in the insurance buying process, and we win by playing matchmaker. Honesty, integrity, and ethics are the values that drive our company.
The lead generation industry has received a bad name for low quality shared leads. The words “lead vendor”, “co-reg”, and “incentivized” have a negative connotation. We want to prove to our partners that we are not just another lead generation company, but are serious about quality and performance. As such, we only offer premium exclusive leads to remove all doubt that leads are being over-sold purely for profit.
We uniquely offer different “Tiers” of leads, think of it as a lead score. The general marketplace is not yet sophisticated enough to purchase leads purely based on an automated lead scoring algorithm, so we take out some of the guesswork and classify leads into different simple Tiers. This provides transparency, so you know what type of quality (Tier) you are buying and for what price. We analyze dozens of data points and signals to determine the expected quality level of a particular lead, and then assign a Tier to that particular lead under which it will be sold. These data points can include attributes such as Source, Keyword, Time on Site, Interaction with Site, and much more, which are all compiled together into one “score” which is then assigned as a Tier. We highly believe in making data-driven decisions.
We can integrate with almost any system, CRM, and/or lead management platform. Some of our most common types of integrations include: Ping/Post, HTTP Post, Flat Post, Email Delivery, API, and XML Post.
We have an online portal so you can view real-time volume reports, lead details, funds balance, and much more.